News: ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
by Cow News Droid on Apr 7, 2011 at 9:15:58 pm
SCRATCH delivers unbeatable price-performance for RED workflows
(Santa Clara, California--April 7, 2011) ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, has further underscored its long-term leadership in supporting set-to-post workflows for RED Digital Cinema camera systems with the announcement of full SCRATCH® tools and workflows that support the new RED Epic 5K camera and HDRx format from RED.
The announcement continues ASSIMILATE's long-running history of spearheading support for RED cameras and formats, handling all current features of the RED Epic camera, and working seamlessly and in realtime on native R3D 5K files.
Pirates Of The Caribbean: On Stranger Tides is the first-known production to have deployed SCRATCH to handle RED Epic 5K footage. Multiple SCRATCH systems performed flawlessly in a 3D stereo workflow for this feature that was developed and managed by Company 3 in Los Angeles.
Ted Schilowitz of RED, commented, "SCRATCH was the first DI tool to support native RED workflows from the original RED ONE, and it's been right there with us through every innovation since. Now everyone, who wants to invest in our new Epic camera system, will have immediate availability to a solid and streamlined set-to-post workflow in the form of SCRATCH.”
Jeff Edson, CEO of ASSIMILATE, said: “ASSIMILATE has been in lock-step with RED for many years, and we're proud to continue this tradition with the RED Epic 5K camera. Our close collaboration with RED and leading post-production vendors, means we continue to lead the market in proven, highly-affordable workflows that meet the needs of filmmakers, DPs, editorial VFX, colorists, and broadcast facilities, now and into the future.”
Earlier this year, ASSIMILATE reported record SCRATCH sales into RED features, commercials, broadcast and music video projects in 2010.
ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 5K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, and AVID MXF. To learn more, visit http://www.assimilateinc.com.