NBA - Kanye West's Amazing videooo


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NBA - Kanye West's Amazing videooo
by Kostas Papadopoulos on Jun 18, 2009 at 11:31:35 pm

Hi ppl,

its my first post and i want to lern how to make some effects, so i want to ask you if anyone know some effects which is used in Kanye West's "Amazing" - 2009 NBA Playoff Preview

1. there is a effects which is used several times in the video in 0:14 sec there is a frame with a yellow and red effects, same 0:28, 0:43, 0:59 seconds.

2. 0:37 effects is used after Dwight Howard's dunk and before cheer, same in 1:16.

and 3. 0:57 LeBron's effect

please direct answer for this 3 effects. thanks in advance.

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Re: NBA - Kanye West's Amazing videooo
by Stuart Elith on Jun 19, 2009 at 1:18:18 am

1. Looks like a film burn to me (you can google this, there are clips you can buy, or you can recreate it a bit yourself, there is a tutorial somewhere that addresses it). Basically it's put in Add mode over the top and it blows out all the highlights and makes the colors all hot.

2. A zoom blur. There's an effect for it in AE. I think they've put a blending mode on as well to make it glow/lighten more.

3. Do you just mean the white blurry thing over the top? It is probably something like fractal noise, but could be anything, even just an image, it's only there for a few frames and moves around a bit. Again, a blending mode like Add or screen would put it on top easily.

If you aren't familiar with AE, you're going to have to learn quite a bit of the basics so that you can use the program... and make sure you learn about the blending modes for these effects.

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Re: NBA - Kanye West's Amazing videooo
by Filip Vandueren on Jun 19, 2009 at 1:24:26 am

0:14 is just some footage from artbeats Film Clutter added to the shot:
http://www.artbeats.com/clips/9200/13834

0:37 is a quick flash of the "trapcode Shine" plugin set to it's default colors

0:57 also, is just some flashy footage overlaid with "add" transfermode, no doubt this too is something from Film Clutter.

The fact that I can almost identify with certainty which library clips were used should be an indicator of how cliché this look is by now...

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Re: NBA - Kanye West's Amazing videooo
by Michael Szalapski on Jun 19, 2009 at 1:47:34 pm

This video must have been done in a very big hurry. There is no creativity here; as Filip says, lots of clichés. However, sports videos don't seem to care that everybody and their mother uses these effects; it's almost like it's part of sports.

Stuart also makes a good point. You will need to read the manual. After Effects is a very powerful program, but that means there is a lot to learn. You can use AE for many years and still learn new things almost daily with it.

- The Great Szalam
(The 'Great' stands for 'Not So Great, in fact, Extremely Humble')

No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.

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