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need creative input

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need creative input
by Christian Buettner (editmaster) on Jun 10, 2008 at 3:03:47 pm

Hey guys ...
I know that this posts title states that I´m obviously the wrong guy for the job;)
What would you do if you had to graphically enhance a videoclip, consisting out of about 230 cuts in 3 minutes, with no example of what the client likes? The video is about surfing, shoot on 5 locations (all mixed up), tells a few storys (e.g. the guys playing Domino with the locals, a girls gets fired cause she rather likes to go to the beach, etc.).
I´m totaly out of ideas ...

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Re: need creative input
by Dave LaRonde on Jun 10, 2008 at 4:50:56 pm

[Christian Buettner] "What would you do if you had to graphically enhance a videoclip, consisting out of about 230 cuts in 3 minutes, with no example of what the client likes?"

I'd talk to the director or the writer. Only if I struck out with those two would I talk to the client.

And if YOU are the director or writer, you've got some fundamental problems in this particular project and it will be tough for us to lend a hand.

Dave LaRonde
Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA

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Re: need creative input
by Simon Dunn on Jun 11, 2008 at 12:40:49 pm

Colour correct it and go home.

Or maybe Twitch over at videocopilot.net can be your friend.



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Re: need creative input
by Simon Dunn on Jun 11, 2008 at 12:51:10 pm

If the different stories are intercut with one another across the piece, why not give each story a unique but subtle look - colouring one story blue, another redder etc. Then use some nice funky transitions between each story - ie, Twitch.



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Re: need creative input
by Christian Buettner on Jun 12, 2008 at 8:23:18 am

Hey there ...

I´m quite lucky because I´m not the director or the writer;) I´m just the editor.
I already gave all the different storys a different color grading. I think what the client maybe wanting is sort of a "dirty" vignette, if you know what I mean. So what would be the best way? I think trying stuff like film damage wouldn´t do the trick. I would need something like expression driven "grow stuff" or other ornament like objects which react to the beat.
I personally agree that a decent color grading is all that this clip needs and that adding graphical elements is a waste.



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