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Gatorade Commercials??

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Gatorade Commercials??
by Empathetic1636 on May 29, 2007 at 7:25:48 pm

I've searched the forum and couldnt come up with anything...and it's something I have thought about for a long time.

Anybody have any idea how they create the colored sweat on the athletes? (the blue or green dripping down their faces)

Seems to bright to just be shot as colored liquid dripping down their faces. Maybe I am wrong......

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Re: Gatorade Commercials??
by Malcolm Man on May 29, 2007 at 7:41:37 pm

Well, the older ones had the colore3d liquid with everything else black and white. I don't know if they're like that anymore. I just figured it was some special color correction with mattes and such.

"The secret to creativity is knowing how to hide your sources." --Albert Einstein



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Re: Gatorade Commercials??
by Empathetic1636 on May 29, 2007 at 7:48:45 pm

It just seems like a hell of a lot of work to matte out the droplets of sweat and then tweak their color...i understand that this type of tedious work happens.....just thought their has to be a better way of doing this considering they use the technique so much ...you know?

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Re: Gatorade Commercials??
by The Venninator on May 29, 2007 at 8:22:29 pm

newbie here...

but is it possible that the images were shot in color? perhaps they used an odd colored spray to mimic the sweat...a 'blue spray' or 'green spray'?

maybe spray the desired color and matte the image with itself and somehow drop the color from the subjects and layer the color sweat while adding hue intensity?

or maybe i am on crack?

Ven

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Re: Gatorade Commercials??
by Aharon Rabinowitz on May 29, 2007 at 8:33:26 pm

If they shot it with a bright and strong colored liquid, they could use the effect: Effect > Color Correction > Leave Color.

Basically removing everything but the desired color.

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www.allbetsareoff.com

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Re: Gatorade Commercials??
by The Venninator on May 29, 2007 at 8:34:59 pm

and possibly, after leaving the color, using change hue to intensify and alter it, no?

Ven

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Re: Gatorade Commercials??
by Aharon Rabinowitz on May 29, 2007 at 8:42:24 pm

Right. Just a simple hue and saturation effect (Effect > Color Correction> Hue and Saturation)

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Aharon Rabinowitz
arabinowitz(AT)yahoo(DOT)com
www.allbetsareoff.com

----------------------------------------
Click the link below to subscribe to the Creative Cow After Effects Podcast, and get free AE video tutorials:

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Re: Gatorade Commercials??
by Steve Roberts on May 29, 2007 at 8:53:02 pm

It seems to have been 3D. Which makes sense: more control over the drips.

http://www.animationartist.com/2002/04_apr/news/a52_agorade.htm


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Re: Gatorade Commercials??
by Steve Roberts on May 29, 2007 at 9:16:25 pm

Wait - my error. It looks as if it was color grading on an Inferno.

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Re: Gatorade Commercials??
by Darby Edelen (wuzelwazel) on May 30, 2007 at 12:19:37 am

I helped one of my colleagues achieve an effect very similar to this for a DVD menu he was working on.

As long as the liquid stands out from the background in one color channel it shouldn't be too tough to matte it.

In our case we were working with blood on a face, so we ended up pulling a matte from the green color channel by shifting the channels, applying levels to darken the blood and lighten the face (there was more green in the face than in the blood) and inverting the result. When the footage isn't shot with this technique in mind it requires some garbage matting in order to get rid of some of the noise in the background. The result was quite stunning.

I'm guessing that they did something similar for the Gatorade commercials, only since they knew that this was how they would accomplish it they could've used a liquid that was intense in a particular color channel (maybe green or blue) while shooting.

Darby Edelen
DVD Menu Artist
Left Coast Digital
Aptos, CA

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Re: Gatorade Commercials??
by adam ryan on May 14, 2008 at 6:14:07 am

they actually used a half million dolar program by autodesk to create this effect im working on the comercial for a school project and have been doing alot of research but still not really getting the effect i want easiest but most tedious seems to be photoshoping the frames its the only thing ive seen where it gets it looking GREAT but its alot of work



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