new ipod nano ad

Man, the color is the easiest part. I'm more impressed with the reflections of the synthetic effect being in their sunglasses. As far as the colors, that's pretty basic. There are many ways. You can use curves or hue/sat set to colorize or use colorama. The key for the glowy stuff is duplicating layers blurring them and using ADD transfer modes back on top of each other.

But if you are an ad agency producer asking a post house that owns a flame how this is done, then yes the answer would be "only in a flame". But everyone else knows it can be done in AE. But like I said, the color part was not a big deal, it was the other stuff that was the amazing part.

I recently followed Aharon Rabinowitz's most excellent AE/AI cartoonification tutorial and I almost pulled it off. The problems I encounterd were in lesson 3, bringning the batch rendered Illustrator files into After Effects.
When I tried to import/import multiple files of my color cartoon AI
files,a series of about 700 jpegs, it's only importing a single frame.
I tried repeatedly but still can't pull in my entire AI folder with all the jpegs.
Any clues?
Phil E.

Chris is righteous. Play the clip to the seventh artist (green) around :11. Step through the clip frame-by-frame as the artist is raising her arm for the first time. Hee.

Nice video. :)

i think the lighting is faked. I think they shot the lit version on a green screen. Then they made darkened silhouettes of the actors. Then they made reveal mattes using a contrasted version of the person. Then they tracked a color glow to reveal the lit version using the contrasted mask. And where ever doesnt reveal just shows the black silhouette.

funny, for such a beautiful spot, the amount of work that went in to it, etc...

its amazing how many poor masks, cut off limbs, etc they left in the final version

after the green nano person with the cut off arm, watch the hand of the next blue nano come in.

beautiful spot, but not very polished

and this id just what i saw as it played, not from going frame by frame

as i said its beautiful. and so much work obviously went in to it.

it just lacks polish, and honestly i am surprised the agency would approve it as is.

when watching the 4x3 version you can see the green guys edge of frame where his arm is cut off.

the next shot watch the poor roto on the hand holding the ipod, i mean bad. the fingers dont even connect.

it looks like there were a few different artists working on this spot with varying degrees of expertise.

some shots the nano has motion blur, others it looks like they forgot to enable it (there is one when it small in the background moving fast and everything is movign with blur but the nano)

there is a pink streak that comes in large and you can see where it was masked or ended or the edge of its frame for 1 frame.

none of these are that noticable (save the guy who is cut off which i think is pretty embarrassing that they let it out that way) but are little things that should have been fixed before being final.

of course this is IMHO

a company called expolis http://www.exopolis.com and it was co-directed by mark romanek... one of the great music video directors... if you've seen the clip for johnny cash's hurt you'll know what i'm talking about