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Guide price for animation

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Olly LawerGuide price for animation
by on Apr 23, 2012 at 8:04:36 am

Hi,

Just doing a little market research. How much do you think companies offering animation would price this animation up as?



Excluding the voiceover.

Olly Lawer


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Eric SantiagoRe: Guide price for animation
by on Apr 23, 2012 at 12:17:43 pm

Depends, the animation is easy enough but the creative resources could take some time to wrangle.


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Cassius MarquesRe: Guide price for animation
by on Apr 23, 2012 at 9:05:13 pm

Just the animation...or does it include the creative basics/illustrations?...

Storyboarded or from scratch?

With or without audio?

Base...simplified pricing here would be U$1500 per minute...it can vary (a LOT) according to client, refinement and display locations.


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Olly LawerRe: Guide price for animation
by on Apr 24, 2012 at 10:53:01 am

Thanks. Yes, have done a lot of digging and about $1,500 dollars per minute (dependant on the complexity) is about right.

Olly Lawer


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Andrew SomersRe: Guide price for animation
by on Apr 24, 2012 at 6:09:46 pm

Seems low actually - is this just for animating and all the other elements are already drawn and developed, and the story boards are set?

Are are there just rough story boards, and all the elements need creation?

Or is there only a script, and the entire concept needs developing?



Keep in mind that whatever work is done, will have to be redone and adjusted to client tastes. Revisions need to be calculated in costs too!

For that 2 minute video, I'd think that $8000 to $12000 would be about right, including creating the actual elements.

Think: $100 per second.


And that's on the lower end. I know animation companies that would charge over $100,000 for something like that. Or more.


It's not a matter of "how hard" is the animation, it is a matter of "Taste, Subjectivity and Creating the Concepts".


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