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Article: The ABC Player App for iPad: Start Here

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Robert LongwellArticle: The ABC Player App for iPad: Start Here
by on Sep 22, 2010 at 4:46:01 am


Telestream Episode
The ABC Player App for iPad: Start HereThe ABC Player App for iPad: Start Here

ABC has been the first network on virtually every new platform. Here is how their workflow has evolved to reach viewers, wherever and however they’re watching.

Feature, People / Interview   09/21/2010
Author: Robert Longwell



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Mike CohenRe: Article: ABC.com: Start Here
by on Sep 23, 2010 at 2:44:41 pm

Robert - fascinating article. Good to know that ABC/Disney has had to figure stuff out as they go just like the rest of us.

Mike Cohen


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Robert LongwellRe: Article: ABC.com: Start Here
by on Sep 24, 2010 at 5:34:33 pm

What can I say, it's been a fun ride and it's far from over!

Robert Longwell


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Bob ZelinRe: Article: ABC.com: Start Here
by on Sep 27, 2010 at 1:11:00 am

I agree - this article was amazing. You started as an AVID editor, and all of a sudden, you have to worry about digital distribution, countless formats, and become an expert in Telestream Episode.
Very inspirational article.

Bob Zelin



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Robert LongwellRe: Article: ABC.com: Start Here
by on Sep 27, 2010 at 4:08:48 am

Yes I was hired solely to Avid edit. By heart, and by trade I suppose, I was more of a computer/video geek for lack of a better term (I will never say "expert" because I don't and never will know it all).

It was sheer fortune that ABC recognized I had far more skills than for what I was originally hired. We've both grown together.

Robert Longwell


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Bob ZelinRe: Article: ABC.com: Start Here
by on Sep 27, 2010 at 11:19:42 am

none of us know it all. I was the original AVID tech in NY back in the stone age - I knew nothing about it then, and I never really was an expert, even though I fooled people into thinking I was all those years ! Today, I fool people into thinking that I know everything about shared storage.

Bob Zelin



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Nathan VeerRe: Article: ABC.com: Start Here
by on Oct 25, 2010 at 8:55:53 pm

Great article. Thanks for candidly sharing your experience. I think many of us are in similar situations if not on the same scale. We are currently looking at switching from Apple's Compressor as our house encoder over to Episode 6 with Engine. Your article rekindled my interest in Episode. Someday I would love to come see your facility and learn.


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Andrew KimeryRe: ABC.com: Start Here
by on Sep 27, 2010 at 5:57:28 am

Great piece. Going from capturing VHS to kicking out hundreds of thousands of videos a month in span of about six years is amazing.


-Andrew

3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1)



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Richard van den BoogaardRe: ABC.com: Start Here
by on Sep 27, 2010 at 7:24:41 am

Great read! Thanks for providing this insight... it's great to see how you and your team really have grown with the flow of things!

Two question:
- for which purposes could you imagine integration of metadata into the media container itself instead of an accompanying XML? Mobile use, perhaps?
- Do you also actively use YouTube's partner program back-end for tracking/monetizing ABC copyrighted content?

Richard van den Boogaard
cameraman / editor / video marketing consultant

Branded Channels
W: http://www.brandedchannels.com


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Robert LongwellRe: ABC.com: Start Here
by on Sep 28, 2010 at 12:16:08 am

- for which purposes could you imagine integration of metadata into the media container itself instead of an accompanying XML? Mobile use, perhaps?

Embedding the metadata would only be necessary if the device actually required it. For example cable set top boxes traditionally require the CC metadata embedded in the video stream as that is the only way for a TV to decode. So far all online partners are not in this scenario, they accept the metadata delivered separately. As more TVs get plugged-in, I suspect we'll need to find a way to embed at that point.

- Do you also actively use YouTube's partner program back-end for tracking/monetizing ABC copyrighted content?

Admittedly that's more of a business question that I'm not particularly involved in. I deliver to YouTube and that's where my involvement ends.

Robert Longwell


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David KomerRe: ABC.com: Start Here
by on Sep 28, 2010 at 4:14:45 am

Hi Robert,

Great article!

I tried looking for Verizon Media Manager and couldn't find it on their website anywhere... any chance someone can steer me in the right direction?

Thanks!

http://omnivibe.com


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Robert LongwellRe: ABC.com: Start Here
by on Sep 28, 2010 at 4:54:59 pm

Your best bet is to contact George Richards at Verizon Business. He can be reached at george.richards@verizonbusiness.com. Mention the article, he'll know what you're talking about.

Robert Longwell


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David KomerRe: ABC.com: Start Here
by on Sep 28, 2010 at 5:40:32 pm

Thanks :)

http://omnivibe.com


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Mike CohenRe: ABC.com: Start Here
by on Sep 28, 2010 at 9:30:47 pm

I was intrigued that Verizon has all these different business services having little to do with telephones!

I was relating your article to a co-worker this week, since we are talking about devleoping iPad apps and/or videos for this platform. iPads are becoming very popular in the medical world.

Mike Cohen


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Sacha ThomasRe: ABC.com: Start Here
by on Oct 19, 2010 at 2:15:20 pm

Thanks for sharing your thoughts! I like that you brought it back to three principles-flexibility, scalability, and accessibility. Nicely done.


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Robert MooreRe: The ABC Player App for iPad: Start Here
by on Oct 21, 2010 at 6:40:21 pm

Thank you for the Great article! I have worked with (many years as Producer/Editor & Engineer) and now am working with (Engineer) all the tech you mention (FCP, Avid, Xsan, Episode...), except VMP.

Verizon Media Platform sounds interesting. Did you look at Final Cut Server? (I know it's not too complete, but it is good, right?) I'll be looking into VMP.

I work at a company that provides a very wide range of services, from Production (ABC/Disney a specific daytime soap, HD Tapeless/Avid...), GSN, MGM HD and others) to media transcode and Cable Origination (many, many channels) and Post (FCP and Avid.... for the most part, we're all tapeless, but we do have every tape format on the planet here, to accommodate ABC/Disney (D5, D2, DigiBeta, Beta...), MGM HD (D5) and the others.

For future articles (to Creative Cow, maybe the Cow doesn't allow this?), is it possible to include a link to apps mentioned in the article? Like the ABC iPad app, it would be great to link to the Apple Store. For Verizon, it would be great to find a link in the article to "Verizon Media Platform", which is great information, I didn't know Verizon offered that (I'll be sending an email to the person you mention in a reply).

Is there ever an open house at your facility? I'd be interested in seeing first hand.

Thanks Again,
RMoore
Encompass Digital Media
Los Angeles, CA


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