Re: What is 52 minutes? by Michael Hancock on Sep 28, 2008 at 8:29:35 pm
Definitely check with the broadcaster. When you buy a 1/2 hour infomercial, it's 28:30. If you work on a 30 or 60 minute show (no paid programming) it may be different.
If you don't ask, you may make a 52 minute show and have to cut time. So get a hold of the station(s) you'll be sending this to and ask them exactly what they want. They should be able to send you a sheet of requirements.