Re: Cool viral marketing campaign by Stephen Smith on Jul 23, 2008 at 4:27:17 pm
Brendan, thanks for your thoughts. I agree with the guy being interviewed, the people with the cell phones laughed instead of screamed. When I saw it a month ago I thought it was funny. I wonder if others at the COW felt that it was misinformation and fearmongering?
Re: Cool viral marketing campaign by Del Holford on Jul 24, 2008 at 12:34:31 pm
There was a piece on Good Morning America this morning about research on the radiation effects of cell phones on the brain. They determined there is no scientific way to absolutely prove there are any effects on the brain either negative or positive. I don't know how many people tried to do the "experiment" but I know ones I've talked to who tried couldn't get it to work.
Del
fire*, smoke*, photoshopCS3
Charlotte Public Television
del underscore edits at wtvi dot org
Re: Cool viral marketing campaign by Mark Suszko on Jul 24, 2008 at 2:16:33 pm
I thought this cell phone popcorn thing was one of the dumber viral campaigns I've ever seen.
The connection to the product is weak, and the health risk connotations partially transfer to the product being sold as well, IMO.
Examples of better ones that I liked include the Geico "caveman's crib" interactive web sites, for maintaining brand in top-of-mind, while being very entertaining, and the "accidentally released" Ford "KA" spec spots where the car shows an evil personality and emnity for cats and birds. The pigeon one was excellent, the cat one was disturbing, but I think they both hit their target market pretty well.
Re: Cool viral marketing campaign by Ron Lindeboom on Jul 24, 2008 at 2:56:34 pm
I am thinking of making a video of how the new 3G iPhone not only pops corn but also butters it and creates the bowl. If you get the 16gig model, it even cleans up after you.
Imagine!
But wait, there's more! If you call now...
:o)
Best regards,
Ron Lindeboom
Remember: Burt Bacharach lied. What the world really needs now is an undo button.
