Video file formats and codecs are areas of live debate ; there's no agreed video codec in HTML 5 (or other web standard).
Apple is favouring H.264 codec, on which a group of rights holders collect patent fees.
Google is favouring VP8 codec, in a WebM wrapper - codec and wrapper do nt attract patent royalty payments.
http://www.engadget.com/2010/05/19/google-launches-open-webm-web-video-form...
http://blogs.adobe.com/flashplatform/2010/05/adobe_support_for_vp8.html