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Re: Was Aurora at NAB?

COW Forums : Aurora Video Systems

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Michael AlbertsRe: Was Aurora at NAB?
by on Apr 21, 2005 at 12:14:17 am

Multibridge will be cool when it finally works. Blackmagic announced the Multibridge at LAST YEARS NAB, but the basic model hasn't had a stellar track record. When Mac's get a PCI Express slot in the G5 this box will really shine. As always I keep my eyes and ears on every product for FCP. You just have to see through the hype and wait for many of these products to flesh out. Many are very promising but over emphasized by false marketing. Phrases like "Words Best" and "Worlds Only" are thrown about a little too often.
The Final Cut Pro world of editing is a fast moving platform. We still own many Avid Meridien systems, but no longer use them. We just rent them out through a broker. I'm so happy to be out of the Avid "bend over" rat race. Our company was taken for a ride one to many times by Avid promises and Avid upgrades. I walked through the Avid booth at NAB and sighed a great sigh of relief knowing that I had washed my hands of all things Avid. The real energy was 25 feet away at the Apple booth. Must be why the Apple booth attracted easily twice the crowds.

Michael Alberts
Ambidextrous Productions, Inc.


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