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Re: It simply works better...

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Re: It simply works better...
by Ron Lindeboom on May 8, 2008 at 2:57:46 pm

[Perry Lawrence] "But I've been "doing" it for 20+ years and the experience of working with clients has to be learned in "real time" - there is no substitute."

While part of the process of working with clients is indeed an art, much of it is a science and learning the science takes care of many of the steps. Finessing the art portion in real-time becomes much easier when you have the foundation of the scientific portion built.

That is why we have the Business & Marketing forum here at the COW. I call it the money forum and I can't tell you the number of letters I have gotten over the years from people who have found it and have begun to use it and can't believe what a treasure trove of ideas and answers it is. It's the COW's secret weapon, although it is getting to the point where it isn't so secret anymore.

Artists are still businesspeople and must learn that side of the business or they won't be in a creative business long -- unless they work for someone else who does know business.

In the end, business climates change and Promax is now the latest victim of the rapidly changing market.

Ron Lindeboom
creativecow.net


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