Re: AFTER NAB thoughts regarding Final Cut

[Russell Lasson] "That's correct for the majority of FCP users. There are things that AVID does better than FCP, hardware acceleration is a big one. That's why there is such a price difference. "

That's not the reason. It's an outdated business model and an inefficient organizational structure. Avid is also a tiny company compared to Matrox or Apple, which makes R&D and mfg costs less competitive.


[Russell Lasson] "Exactly, just not FCP users. That's not the core market of FCP users. They would love to have hardware acceleration, but they wouldn't want the price tag associated with it. "

Not necessarily. Some of us have been down that road and know the fallacy of that approach.



[Russell Lasson] "Hardware acceleration if for people who have more money than time. That is not the case for the vast majority of FCP users. Most FCP users can't drop $50k-$150k+ on a system because their clients can't afford to pay that much.

If you need more hardware acceleration than you're getting with RTextreme, then go buy something that will give it to you.

I would love to have a faster edit system with super realtime effects, but there are other places where I need to spend my money. "

Hardware acceleration is for people who like to get stuck with a fixed feature set and rapidly obsoleting hardware. I have my PhD in that approach... no thanks. I make much more money now, and I've never had a customer complain about our systems being slow... maybe our editors are faster?



Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com