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slightly OT - sorenson 3 for broadcast???

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slightly OT - sorenson 3 for broadcast???
by John Davidson on Mar 28, 2008 at 6:41:15 pm

Hey guys,

Stupid question but I need to ask it.

I'm dealing with a design company that, for whatever reason, decided to give us an entire graphics branding package with on-air elements seperated as matte/fills instead of a QTs with alpha channels. One of the Avid editors working with the elements we got asked me if I had had any issues with the fills being hot (she was importing them as 601 - RGB seemed to be ok) and when doing a little research I noticed that the design company is delivering all fills using Sorenson 3 based QT's. I'm FCP based so I am not sure.

My question is, has anybody ever heard of using Sorenson 3 for a broadcast network HD delivery from a major design company? Can Sorenson handle the color depth we want? I really can't believe it - but maybe I'm being a baby about the whole thing....


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