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Re: Apple is dropping NAB!!!

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Re: Apple is dropping NAB!!!
by Jerry Hofmann on Feb 9, 2008 at 12:10:57 pm

That end of the market is very small in the scheme of Apple's sales. Apparently Avid didn't think it large enough to come this year either...

Hey they've not announced they're not going to IBC... isn't that show closer to you than Vegas?

What is to stop them from showing you anything you want to see? You go to Cupertino instead of Vegas? Have they not said they have "other plans" for marketing in the article that broke the story? I'd not jump ship just yet, because you can't see Avid's offerings in Vegas either. (Likely a big reason that Apple also dropped out, they have little to lose and millions to gain.)

The notion that it's all up for sale is very far fetched. They sell a lot of Mac's for use with FCP.

Apple doesn't sell anything... they kill it. Name the last time Apple sold an application to anybody. You can't, because they don't sell it off... Thompson's purchase of Avid sure sounds more likely to me.

I think it's far too early to speculate what's next anyway. And that is what all of this thread is full of.

Jerry

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Author: "Jerry Hofmann on Final Cut Pro 4" Click here

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