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Re: Premiere Pro gets an update - where's ours?

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walter biscardiRe: Premiere Pro gets an update - where's ours?
by on Sep 23, 2008 at 6:58:43 pm

[David Frisk] "But in that same regard, who's to say Apple won't kill Final Cut? They killed Shake."

1,000,000 registered users is probably one reason you won't see them kill it anytime in the near future. How many people were using Shake? Even at $400 I don't know of many people who used it. It was a very niche software for a niche, high end market.

We have it here and have used it for exactly one project in two years and that was just for format conversion. Also remember Apple was supposed to be replacing Shake with another product. No clue what happened there, but Apple has a tough row to hoe getting into high end markets because everyone wants stuff cheap.

Look at the business model they used for Color. They took a $25,000 2K product called Final Touch 2K and rolled it into the $1,300 price of Studio 2. I still don't understand that to this day, but they know something I don't know.



Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

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