DVD is not playing in player

Hello Guys....

I have long been using Sonic DVD it as my DVD authoring tool. This time too!

I exported quick time reference from Avid time line and then imported into Sonic DVDit pro.

I made DVD menus there and trnscoded to create the disc image file...
inserted a blank dvd and burnt the disc image file as usual.
It played fine in computer...but failed to start in Philipse DVD player...showing 'No disc"...completely stuck.

Can anyone point a solution or other way of buring DVD...I have sorenson squeeze too. Can it be made there too?