hey Noah
i don't think its much different. doesn't Apple take a percentage of App sales?
here's the link for the iTunes Store page for TGR - i used to do color correcting, audio mixing and post there, among other things:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=292009317&i...
it wasnt difficult to get them in the store in the technical sense, but the biggest difficulty was the music licensing. it was really easy to license music for 10,000 or so DVDs, but as soon as we started asking for downloads or video on demand to be added to the contract, the licensing costs went through the roof. also, their video prices are not as flexible as app prices. but i think they are getting better about it.
e
Eric Hansen - The Audio Visual Plumber - www.avplumber.com