Re: Thoughts on iTunes Extras/LP

Great discussion topic!

There's no doubt that we will be watching all entertainment from Net someday but DVD is still king and remain that way for several years. Of course it all depends on who your audience is as well. iTunes and especially iTunes Extras is way beyond what Joey Beer Can and Wendy Wine Cooler can absorb at this point. I think its important to put yourself in the others shoes. Think of all the people in our lives that have no interest in technology. They have internet and use a computer for basic stuff but they wouldn't consider it as a replacement for their 4x3 TV. These folks make up about 80% of the world. Then there are folks who have no interest in a computer or the net...but these folks sure like movies :)

I think alot of us here (especially clients with cash to spend) forget what the real world is like. People who work in Film/video and the entertainment industry live upon new technology and media. We're driven by it and thats what makes the "new best thing" the killer app. However, the real world is much different than our own.

I'm not saying abandon any new ideas of course. But lets just put this idea that we will all be downloading ALL programs in the next 3 or 4 years to bed. Physical will be around a long time. Itunes Extra is cheap so it makes sense to go that route. But again, don't forget who buying the stuff.

E