Note that in the ad, they fail to mention that a 3 light rig like that will run one north of $5000.
At some point, LED based fresnels will get realistic pricing as the competition increases and the economies of scale kick in.
Right now, unless you're paying a whole lot for your electricity - it's going to take a while before the ROI makes sense for these.
I was also interested at NAB to see that some manufacturers are using the traditional "deep" lens and movable socket form factor, but others are looking at a flatter fixture that still manages to focus via the lens.
Here's an iPhone snap of one of the flat fixture forms.
4031_ledfresnel.jpg.zip
The times they are a-changing.
"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor
