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Re: Avid - Mac or PC?

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Re: Avid - Mac or PC?
by Tim Wilson on Nov 7, 2009 at 6:46:32 pm

Couple of quick notes:

1) One reason why the platform war is over for Avid customers is that you can run it on both a Mac and a PC...or both. I used Avids so often on both platforms, even in the same project, that I kept forgetting where I was.

2) Avid began as a Mac-only company in 1987, and shipped its first product in 1989, the Mac-only Avid Film Composer. Film Composer changed the film business so completely that it was awarded an Oscar in 1998 - while it was still a Mac-only product from a company whose tools (including Pro Tools) were only available on Mac.

This was of course before Macromedia developed Key Grip, eventually named Final Cut - on a PC!!!

3) Avid products made their way to PCs when massive waves of creatives using PCs kept banging on the door, trying to give Avid big bags of money. You hear about this now because -- who knew? -- there really are massive waves of creatives using PCs.

Not that there was no bet-hedging for Avid (and Adobe, whose products were also originally Mac-only) in moving to the PC. I'm just saying that, for a publicly traded company, there is no comfort without money. Neither Avid nor Adobe would have done it in a million years if there were no waves of PC-using creatives with big bags of money. And once they saw the money was there, they would have made the move regardless of what Apple did.

4) All of which is to echo the advice above - use whichever OS you like. Or both. :-)


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