Re: Smoke is changing- into Final Cut Extreme

[Greg Andonian] "It sounds like Autodesk is positioning Smoke as something along those same lines..."

From the Autodesk site:

"We’ve all wanted some software to come along and be the super app… this is what we’ve all been waiting for.”
Evan Schechtman, CTO and Industry Evangelist

Isn't this the same guy who's switching his whole shop to FCPX? Does this mean he's changing direction again, or is he simply an industry ho who'll say anything for a buck?

As a further note I will remind everyone that Discreet / Autodesk dipped their foot in the low cost NLE pool 10 years ago and promptly drowned; proving beyond a shadow of a doubt that they don't understand that market. They understand high end commercial finishing, they don't have a clue as to what an editor does for a living.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf