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Re: Smoke is changing- into Final Cut Extreme- New Features Page?

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Craig SeemanRe: Smoke is changing- into Final Cut Extreme- New Features Page?
by on Apr 15, 2012 at 11:42:20 pm

[Herb Sevush] "We'll see these shows produced and they'll be on Netflix and no one will watch them."

I understand Lillyhammer is doing well for Netflix.
Some of the shows have major A list talent.
There's been some interesting trade magazine articles about this and a few other shows.
One big savings is in marketing. They don't need to do a big marketing push to a targeted and competitive time slot. Also because of the economics around competitive time slots (or lack thereof online), shows have a much longer time to develop a viable audience.

see this
http://www.imdb.com/title/tt1958961/
and in the LA Times
http://articles.latimes.com/2012/feb/06/entertainment/la-et-lilyhammer-2012...

Yahoo is doing this as well
http://www.huffingtonpost.com/andy-plesser/yahoo-taps-top-hollywood-_b_9763...

As is AOL
http://corp.aol.com/2011/10/03/aol-video-announces-original-video-slate-of-...

BTW AOL owns HuffPost so they're also behind taking that to Live Streaming News.

Hulu as well
http://mashable.com/2010/02/23/if-i-can-dream-premiere/

and apparently a hail mary play from MySpace with support from Fox Digital
http://www.hollywoodreporter.com/news/myspace-fox-digital-wolfpack-reseda-2...

Lillyhammer is the fastest big hit I know of so far. Like anything else some shows will make it and others fail. The big savings in marketing is one of the incentives though.

If we go deeper into this it might be worth starting a separate thread. I think the biggest technical impacts are the method of delivery and time frames as the "rush to air" during a "season" isn't quite the same.

Apparently it's done well enough that there's more original programming on the way.



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