Re: Smoke is changing- into Final Cut Extreme- New Features Page?

[Craig Seeman] "As time goes on, we're going to see shows produced going straight to Netflix or Youtube, etc, as they venture into original content and the type of facility that never has to deliver to "Broadcaster" or deal with a "transmitter" or even traditional Cable. "

We'll see these shows produced and they'll be on Netflix and no one will watch them.

I've heard this over and over again and it never happens, just like the whole revolutionary idea of "direct to video" features that went straight to DVD without a theatrical release. It didn't work. I have no doubt Netflix and others will be try it, but, for now, it won't work. It sounds so logical that it should work but that's only because you grossly misunderstand the nature of marketing and distribution, which is what the feature business is all about. It has nothing to do with the ease of production and very little with the ease of presentation. It's all about creating demand for specific content, and neither Youtube, Netflix or any other pure internet company has the tools or ability to do that.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf