Re: Smoke is changing- into Final Cut Extreme- New Features Page?

[Chris Harlan] "That's just weird Algebra. You seem to be reaching for some grander point in some sort of imagined war."

Real war as the hardware and software developers have to figure out how to survive. Blackmagic is an interesting example as they have very professional products like Resolve, things like their ATEM switchers, low cost video i/o. The have software and hardware that works for the one person shop and can fit into the facility.

As time goes on, we're going to see shows produced going straight to Netflix or Youtube, etc, as they venture into original content and the type of facility that never has to deliver to "Broadcaster" or deal with a "transmitter" or even traditional Cable. The needs of the content creators may have significant differences.

We're seeing the beginning of LIVE online programing as well with HuffPost developing an online live news format. The creation and delivery workflow may be very different.

It's not that the number of traditional broadcaster will shrink but they will be a smaller portion of the total picture and if you're developing hardware and software, you might be targeting that market (Blackmagic is for example).

On site collaboration, I think, will play a smaller role. It's for these very reasons that companies such as Avid are probably at least toying with Cloud collaboration. Down the road it may be bigger than the need for Unity (in its current form).