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Re: Smoke is changing- into Final Cut Extreme- New Features Page?

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Craig SeemanRe: Smoke is changing- into Final Cut Extreme- New Features Page?
by on Apr 15, 2012 at 7:15:35 pm

[Chris Harlan] "I suppose it is where you are. Where I live and work, it is a major part of the professional video market. And, for many attendees of NAB it is also a major part of their market."

"the market" not quite. The Market is much bigger. Broadcasting is a niche and even if it's growing, the rest of the Market is growing bigger and faster.

This means if you're a tool maker, whether it's hardware or software, you have to make smart business decisions regarding your R&D resources and the ROI on your development.

In fact, from everything I read (I wish I could pull up the articles) NAB as in the actual National Association of Broadcasters, has acknowledged this issue and the show itself is in the beginnings of transformation as I've heard.

It's not about "where I am" unless you mean planet Earth or maybe you believe Hollywood will sustain an entire hardware and software industry.



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