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Re: Smoke is changing- into Final Cut Extreme- New Features Page?

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David Roth WeissRe: Smoke is changing- into Final Cut Extreme- New Features Page?
by on Apr 15, 2012 at 4:50:50 pm

[Andrew Richards] "The best thing about all this is the big three A's can all be installed on the same system, use the same hardware, and work with the same formats, all without breaking the bank."

That might be "the best thing" about this, but can also be viewed as an example of the worst thing.

Watch the annual Pre NAB Editor's Lounge video, and you'll see a discussion on this very subject. It is pointed out clearly that hourly rates are directly proportional to the cost of the tools used. So, exactly how editors and/or editing facilities can generate the income necessary to stay afloat in the years ahead is a huge question we all need to think about.

David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.com
http://www.ProMax.com
Sales | Integration | Support


David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.


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