[Bill Davis] "I suspect App store purchases are often "impulse" buys. And if you're searching for - say - a plug-in - you're likely doing so because you have a problem you need to solve immediately."
I think the issue here is that there is a huge discrepancy between the kind of Angry Birds impulse app purchase that you are describing and the hopefully considered kind of purchasing decision when acquiring a commercially critical product like xto7, to pick and example out of thin air.
When buying this I wasn't casually browsing the App Store wondering "what shall I spend my pennies on today?" but rather I was going there because there was a product recommended by my peers that I was counting on to solve an urgent business need.
Surely there's an important difference here.
This is why I get a little riled when people suggest that buying some novelty light leaks plug-in is somehow on a par with buying a mission-critical app like xto7. I don't think the two things have anything in common despite the shared distribution model. If the light leaks plug-in has a bug, I don't really care and I move on. If the FCPXML translator (or whatever) has issues then it may have a critical impact on my ability to deliver to my clients and hence a potentially damaging impact on my business.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com 
