...and who aren't Avid or Adobe.
At the university department where I work sometimes, they have always wanted to afford FCP and the Macs to go with it, but have never have enough cash. The uni runs over ninety applications on hundreds of PCs for its various courses and has large numbers of Premiere Pro licences. They always felt like they were second rank though, and apologized for not being able to afford the best in editing software. Now they can hold their heads up high, and they don't have to think of buying the MacPros. They are pleased.
I think for Apple now it's a question of cred factor. Their public reputation now is based on iGadgets, and having betrayed one part of the professional market they have to hope two things 1) they can keep coming up with new iGadgets 2) The trickle-down hate from the pros doesn't reach the consumer market or the other pros. Is "the graphics guys will only use Macs" at an end because "you can't trust Apple any more"? And if the graphics guys say things like "an iPad is useless for real work" will the whole Apple rep suddenly turn into a re-run of the King's New Clothes -
http://www.angelfire.com/film/dannykaye/KingsClothes.htm
B
