Re: So who is the best candidate?

I was a big Premiere user in the early days and then switched to FCP. The latest versions of Premiere are much better...and I switched back this past year.

It is flat ignorant to say PP "screams prosumer." There is a new elephant in the room shouting prosumer and we all know what that app is: iMovie Pro...er FCPX.

Meanwhile FCP7 is becoming very dated technology. It doesn't even properly tap multiple core or GPUs.

We all tend to hold onto the old and familiar. But I don't see why invest in additional seats of a dated tool like FCP7? A transition will never be easy, but when the writing is on the wall, in bold red spray paint...why wait?

Premiere has well over 1 million users...and it plays very well with others, considering its deep interoperability. Premiere is not vulnerable to a recession or market vagaries.

As for the reputation or cachet of using a particular tool? Word will quickly spread that Apple has decided to swim in shallower waters.

Life is full of funny particles.