Re: For Craig Seeman: Avid sells of consumer line

Of course Jeremy FCPX doesn't compete with mAudio which is why I said that for audio it was competition from companies like Behringer.

But it does compete with any video editing software aimed at the prosumer. The price point and app store access makes that obvious. Even FCP legacy had crossover into that area which it apparent by the number of posts on the FCP Cow forum by prosumers. If you think FCPX is not more appealing to the prosumer then I would have to disagree. I am not saying Apple have made a prosumer aimed product with FCPX but surely the broader appeal to that sector of the market is self apparent.

Craig, if a smaller niche company can buy mAudio and make it work then that would explain the sale. AVID clearly have over the years stretched their product reach into many ancillary areas like audio and prosumer software which they are poorly placed to compete with. If you think Behringer and Apple have nothing to do with their decision then I would disagree.