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Re: For Craig Seeman: Avid sells of consumer line

COW Forums : Apple FCPX or Not: The Debate

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Tim WilsonRe: For Craig Seeman: Avid sells of consumer line
by on Jul 2, 2012 at 7:13:28 pm

I'm just saying that they'll keep differentiation as long as the can make money from it, and as long as there's unique brand equity in the names Symphony and Media Composer.

The thing is, even if they give away MC for free inside boxes of Breeze, they can upsell to Symphony. To overstate (ie, to speak in my native tongue), it's almost like Media Composer is like Symphony Lite, or Symphony is MC Pro. No way Avid makes more money by killing one of those brands than by keeping them both alive. it might help YOU make more sense of things LOL but it won't help Avid.

Tim Wilson
Vice President, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou

The typos here are most likely because I'm, a) typing this on my phone; and b) an idiot.


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