Re: oh good god, people. *DON'T PANIC*

Yeah, I'm with the Russell.

"Trust us, it's going to be great" is getting a little old. We heard that in April, and if Apple wants the pro side of the business, they need A) pro features, or, if they can't provide the new features at this time, we need a roadmap and need to know what to expect and when.

These are not impulse purchases like shiny new phones - market those with all the secrecy you want. It's a cool toy, after all... But even those guys get developer previews of new iOSes.

We're running a pro facility here in a multi-user environment, and I don't see anything in the new architecture to make me think this new version is going to work for us - and it goes much deeper than simply XML support.

Apple seems to be banking on the iMac/YouTube user, and maybe they'll be able to make much better looking videos much easier, but this is not a tool for professionals who COLLABORATE.

It is not an offline editor, and it's not a professional online tool, either - it's an awesome tool for the video jack of all trades that shoots digitally, edits & finishes for the web - all on one machine. Great for them!

Maybe someday the proverbial "kid in the basement" will replace the collaborative (and expensive) professional workflow, but Apple has their head in the iClouds if they think this X tool will be used on Oscar nominated movies or broadcast TV.

David Jahns
Joint Editorial
Portland, OR