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Re: Why do you think a new Mac Pro ISN'T coming?

COW Forums : Apple FCPX or Not: The Debate

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Phil HoppesRe: Why do you think a new Mac Pro ISN'T coming?
by on Jun 2, 2012 at 1:23:15 am

[Richard Herd] " I believe that's a lot of money. I believe apple believes that is a lot of money. I believe apple believes closing their pro editing market diminishes their brand."

It is not that it is not a lot of money. It is nothing to Apple's major revenue product lines. I've worked for companies that dropped significantly larger percentages of their annual revenue for a multitude of reasons. All Apple has to do is increase their iPad revenue by 1% (June 2011 annual revenue of 16B for iPads) and they would make that 150M up in a heartbeat. The revenue slope of workstations in general is flat to moderately increasing. The revenue slope of iPads and iPhones is going through the roof. As a prudent business manager you invest in growing markets not declining ones. Apple is investing in the Pro market to... with high end iMacs. It is simply their view of the high end they want to invest in is not the view you want them to invest.


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