Re: Why do you think a new Mac Pro ISN'T coming?

[Craig Seeman] "Can you think of a reason to use a mass advertising medium like TV"

Exactly my point. It makes no sense at all, any more than it makes sense for Apple to go to trade shows. We'd gotten off on a bit of a tangent about Apple needing, or not needing, to build brand recognition. I side with the folks who say that we lot (or more accurately, YOU lot...nothing personal) aren't adding anything to Apple's brand value.

Nor for that matter does anything but iPhone and iPad advertising. Those are the mass market products, they should be getting all the attention. That's just smart.

So apologies for taking the most weisenheimer-ish aspect of the thread into the weeds.

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou