Re: After a year has perception of FCPX changed?

[Jeremy Garchow] "If the end of FCS has thrown people for a loop, then there's plenty of options out there.

In this regard, nothing has changed from Apple, other than they actually released a potential software "roadmap" and have so far delivered on it. People that have submitted bug reports to Apple have received actual responses asking for more information.

So maybe, Apple's style isn't what you want anymore. That's totally fine. There's a multitude of PC companies that will gladly help you purchase a computer, and do it with a smile, as well as NLE companies that have a public online presence."

Well, this is where a lot of pros felt they were thrown under the bus by Apple. They invested time and lot of money built on the FCS studio paradigm only to have it EOLed with little warning. This does not bolster confidence, especially when you need to invest heavy dollars on hardware and software. So I can see where the trust issue is a factor.

That is where Apple needs to do most of its PR work. To get rid of this perception (right or wrong) that Apple will uncermoniously dump a product that folks have invested into and on which their business depends.

A prime example of this is the way they have handled publicity on where they are going with the Mac Pro. No one really knows what Apple is going to do. Or if they are going to support power computing anymore. We can only make guesses.

But a shop planning a future business model might feel a little leary investing lots of dollars if they feel they will remain in a constant state of uncertainty what Apple is going to do next.