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Re: After a year has perception of FCPX changed?

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Liam HallRe: After a year has perception of FCPX changed?
by on May 29, 2012 at 3:03:07 pm

[Jeremy Garchow] "Beauty is in the eye of the beholder. Who's perception do they need to change and why?

As far as communication, yeah, it hasnt happened for the last 10 years from Apple, I can't imagine it getting much better.

Although, since the release of X, Apple has stated clear intentions, and delivered on them, even though we had no idea fcs3 would be EOLd. That was an unfortunate side effect that won't matter in another year or less.

Jeremy"


Who
As you know, there is a growing suspicion among professionals that Apple no longer cares about them or their products - be them hardware or software. Indeed, many long term Apple customers have been purchasing PCs to do their editing, compositing and other work on for the first time in their careers.

Why
Apple claim professional users are important to them - they've said this many times in the last eighteen months. Of course, we are small beer in their global success story and we're a PITA to boot but I'll take them at their word.

I do see a change in their communications strategy lately, but they need to step it up and some if they are to win back the respect they held a couple of short years ago.

Liam Hall
Director/DoP/Editor
http://www.liamhall.net


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