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Re: On the fence.. wondering if X will be a headache or a blessing...

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: On the fence.. wondering if X will be a headache or a blessing...
by on May 26, 2012 at 2:15:15 pm

[Jules bowman] "A big part of the debate here is they did it their way and actually expected the whole fraternity to go 'ooog, super awesome' but instead a fair chunk went WTF?"

I think there was more thought behind it than "their way."
Apple studies the way people interact with things and develops GUI from that information. I don't doubt they were looking at how people without prior experience . . . prior conceptions, worked.

Of course it would be likely that many of those who are attached to their prior experience would not acclimate. Apple is thinking long range. I think they study and observe "people" rather than "experienced editors." In the long run they'll gain foothold from people new to the profession. It's an attrition strategy from one of the very few companies that can do that as a business model. It's same reason why I've posted earlier that Apple's biggest growth market with FCPX and professionals will be in new/startup facilities.



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