Re: After a year has perception of FCPX changed?

[Bill Davis] "The "stigma" will last precisely until somebody does something different enough and cool enough with it and that supplants the old meme."

[Bill Davis] "If X on a MacBook Pro satisfies an editor who wants to cut their extreme skiing GoPro clips from fireside at the chalet - and comes to understand that with proper planning, they can turn out a killer promo video for their boss and upload it to the web between drinks - then game over."

I think you're overstating it a bit. My stigma comment wasn't tied to whether or not an individual finds it useful for their work. I was speaking specifically for post facilities who buy hundreds of seats and do the bulk of TV and film editing. FCP7 has a pretty significant presence in post here in LA. Shops like Bunim-Murray have already moved away from it and in all the other FCP shops that I've been to and talked with, they have been vacillating on where they might go, but most aren't even considering FCPX as a possibility. Even if they don't plan on upgrading for a year or so. And why is that? The most common answer I get is that they don't know where FCPX is headed (fair enough), but there is also a distrust of Apple. No facility's manager wants to commit to FCPX only to have Apple pull the rug out from under them again.

Now these opinions are not my own. I'm a pretty big supporter of the current FCPX, and I'm confident that it's updates are heading in the right direction. But I also don't have a hundred seats to consider. Nor do I have post shop owners who hold the purse strings asking me to justify why their company should continue with Apple after they just EOL'd their entire facility. This is the stigma to which I'm referring. This will take more time than a year to blow over.

As Shane mentioned, FCPX (despite the name) cannot build upon the reputation of FCP7. No one who is in the position of purchasing equipment and software for an entire building is thinking of X as an upgrade from 7. That's just the way it is.

I like X. I think it's great and I have more fun editing on it than on Avid, or FCP7 or Premiere. In another year, it's going to be solid. In 2 more, I suspect it'll be one of the best out there. But it'll take at least that long to get post houses who've listened to all the criticism to even consider it. Aside from the outliers of course who are working closely with Apple right now.

It's too bad. The show I'm working on right now could really benefit from it.

Andy

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