Re: After a year has perception of FCPX changed?

[Chris Harlan] "I agree with much of what you say there, Bill, though I'm not quite as confident that Apple will carry through. I don't necessarily believe that they won't, but I'd certainly like to see a little more reassurance that they will. My gut tells me that it just doesn't matter to them that much anymore, but I'd happily be wrong."

Fair enough.

The thing I'm starting to see is that FCP-X is no longer exclusively a video editing play for Apple.

That X is constructed on a metadata scaffolding is just a reflection that all of communications is increasingly built on that same reality.

I was reading a customer relationship marketing journal last night and the entire issue was focused on about trends in corporate use of social media - and at the core of all that? Data mining, and customer analytics.

It continues the "metadatafication" of the entire planet. If you can't find, manipulate and deploy your communications into a world where people can use them via search and metadata access, you increasingly are stuck "outsourcing" the most vital part of all your communications to others.

Heck, I took the family up to Sedona last weekend, and on the way, stopped to take a few photos of the Gladiator Fire in the distance. When I got back, I sent them to the local TV station. Before I did that, I had to take the time to tag my photos with my copyright details and contact info.

I doubt it will result in anything since they weren't all that much WOW photos, but the important thing is how my *thinking* has changed relative to all my digital data creations now. And that's because of what I've learned about metadata strategies using FCP-X.

It's encouraged me to think about my videos as just another form of digital data stream - and how self-discipline in using tags and metadata is likely to make the work I do today - even more valuable in the future - if I can just discipline myself to index and archive it properly.

It's something that has changed my entire thinking about how my work fits into the larger digital world.

Maybe everybody else here has done exactly the same inside their AVID or Premier workflows. But I never thought this way about FCP-Legacy. When I was using that tool, =an "edit" was a thing I did - then stuck on a shelf.

In X, I see my edits a little bit more as mini-programs in a connected library. And so the metadata is the core to searching, sorting and re-purposing it after the fact.

X really has changed my foundational thinking about how video fits into my working life.

Not sure anyone else will see it this way - but it's my new working reality.

And I still find it exciting.

FWIW.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor