Re: Thank you Apple - and don't change course. Please

[Bill Davis] "Studio features and episodic TV have traditionally been the top of the heap. But I noted some months back the story of an extremely sharp and camera friendly young intern who works on the local TV show where my wife does a regular segment who literally dismissed an offer to go on salary at the TV station because she just didn't feel TV was the place to be. She wanted a career in web development because she was firmly convinced that's where the eyeballs of her generation were largely going to be served over her lifetime. Broadcast had no "cachet" for her."

I think there's a difference between broadcast/cable/sat as a delivery medium and content that is typically found on broadcast/cable/sat. The delivery medium, not the content, is what's on shifting ground. People what the content they just want it more on their terms.

Netflix, Hulu and YouTube are all trying to create 'broadcast quality' (for lack of a better term) original content because they know that's what they have to do to compete. Hulu is way, way, way more profitable than YouTube even though Hulu does a fraction of the traffic because Hulu has the premium content that people will pay/watch ads for. Ad before a skate video? No thanks. Ad before 30 Rock, I'm okay w/that.

Is the moving picture landscape broadening out more than ever? Yes. But that expansion isn't going to replace the movies and episodic shows that people want. As a content creator I'm really not worried about this at all. I mean, do I really care if I'm working on an original series for Netflix or an original series for network TV? Now, if I wasn't a content creator but a 'traditional' content distributor then I'd be a bit more worried about what's going on. But, hey, I just want people to watch my docs and I really don't care if it's via iTunes, Amazon, on DVD, cable, sat, whatever. I'm platform agnostic I guess.


-Andrew

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