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Re: Thank you Apple - and don't change course. Please

COW Forums : Apple FCPX or Not: The Debate

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Jeremy GarchowRe: Thank you Apple - and don't change course. Please
by on May 3, 2012 at 5:58:11 pm

[Herb Sevush] "The sudden EOL of Legacy with no warning is unprecedented for a product that was the market leader."

Was it a market leader? No question is was extremely popular, but market leader is hard to prove, and like with any statistic, you can sort of fudge the numbers around to display what is "leading" and it also is different for different markets.

[Herb Sevush] "It was an incredibly shabby way to treat their customers, and that was proven by their eventual near invisible re-release. The refusal to communicate about their short term MacPro plans is very annoying, to say the least."

And right here is where things get interesting. Since the dawn of FCP, none of this is new, or represents a different ethos for Apple. It is simply the way the communication has always worked from Apple. They see FCPX as a replacement for Studio, and we could argue about if it really is (and it's not, feature for feature) but everything else they have truly EOLd they have announced and brought along with it the subsequent whitepapers and information about what to do and where to go next.

While many people (including me at the moment) can't use FCPX as an FCS3 replacement, in Apple's eyes, it is the replacement.


[Herb Sevush] "If they're getting out of the market, fine, but say something so I can make reasonable plans. Other companies manage to communicate with their customers, and from now on I will only work with companies that do. To the argument "but they've always been that way, why get angry now" the answer is I was never burned by them before."

Damn, that was my answer. I don't think they are getting out of the market, at least they aren't telling us yet.

Companies can communicate all they want, but that doesn't mean they have something else up their sleeves that they just aren't telling us? In my opinion, and it's only my opinion, companies will only tell you so much about their ultimate long term future plans. They can't be beholden to promises they can't make, either, and they shouldn't have to be. They are trying to keep up with the market needs while trying to make educated guesses about the "future" while we are trying to keep up with them. It's a catch22.

[Herb Sevush] "Their is no such thing as "complete confidence." I merely want to work with a company that is interested in servicing my business workflow. For years Apple did, and now they claim they do but act as though they don't. I don't like it when someone pisses on my head and calls it rain. As for 10 years - 3 years is about as far as I want to look ahead.
"


Yes. Servicing your particular business workflow is crucial. And if Apple isn't in that future for you, it's A-OK. I totally understand and get that. For some (and I think this was Carsten's point) FCPX might fit. That doesn't make him wrong.


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