Re: Thank you Apple - and don't change course. Please

[Jeremy Garchow] "I feel the need to respond."

As do we all.

[Jeremy Garchow] "So, as you say, if FCP wasn't all that high end (and I am total agreement with that statement) why are you so mad? What is there to be angry about?"

While I agree with some of your post there were/are a few things to be angry about. The sudden EOL of Legacy with no warning is unprecedented for a product that was the market leader. It was an incredibly shabby way to treat their customers, and that was proven by their eventual near invisible re-release. The refusal to communicate about their short term MacPro plans is very annoying, to say the least. Other than that Apple owes me nothing. That doesn't mean I won't criticize their decisions, but then I'm critical of a lot of decisions made by a lot of companies.

[Jeremy Garchow] "Apple is simply the most recent company to put something to bed and sure, Apple might EOL other software someday, but my guess is that other companies will EOL other software too, or decide to go in another direction if profits aren't working out."

EOL'ing failing software happens all the time, but I doubt I'll see another company take a profitable market leading product and throw it down the toilet.

[Jeremy Garchow] "Apple has all the money to keep making MacPros, but is that the right business decision to make?"

If they're getting out of the market, fine, but say something so I can make reasonable plans. Other companies manage to communicate with their customers, and from now on I will only work with companies that do. To the argument "but they've always been that way, why get angry now" the answer is I was never burned by them before.

[Jeremy Garchow] "What other company, NLE or otherwise, gives you complete confidence that you will be able to get through the next 10 years? And why should they shoulder that responsibility?"

Their is no such thing as "complete confidence." I merely want to work with a company that is interested in servicing my business workflow. For years Apple did, and now they claim they do but act as though they don't. I don't like it when someone pisses on my head and calls it rain. As for 10 years - 3 years is about as far as I want to look ahead.

Herb Sevush
Zebra Productions
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nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf