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Re: Thank you Apple - and don't change course. Please

COW Forums : Apple FCPX or Not: The Debate

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David CherniackRe: Thank you Apple - and don't change course. Please
by on May 3, 2012 at 11:01:56 am

Well and passionately put, Scott.

I would question if FCPX will ever be up to main stream high-end use. I do believe that Apple probably intends to get there but on its own terms. However NLEs are the most complex applications in computerdom and it would take them a number of years (possibly 3, as many as 5) before they could even hope to regain a footing as a player in the high end. In that time, of course the competition won't be standing still. And both Adobe and Autodesk and even Avid have superb engineering and the freedom to develop innovative technology that Apple, perhaps, as primarily an 'experience' company, doesn't have. What great applications have they ever developed in house from scratch? Even the non-application OSX is derived from elsewhere.

So I'm not convinced that despite what I perceive as their intentions, that they'll again be a major player in the higher end of the industry. They made their bed with FCPX and the use categories it serves, and that will most certainly spill over into the high end here and there, but will they ever be a fixed point around which most of the industry revolves? I very much doubt it.

David
AllinOneFilms.com


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