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Re: OT (or maybe not) - Harris to sell Broadcast Business

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: OT (or maybe not) - Harris to sell Broadcast Business
by on May 2, 2012 at 5:41:22 pm

[Andrew Kimery] "Slightly OT, this is one reason why I wonder what the future holds for Blackmagic and why I question the suggestions that BM buy Avid."

I look at what Blackmagic has done with Resolve and think that, given they keep expanding into a complete and complimentary end to end workflow, that an NLE might be something they'd add to their product kit.
Of course BM is a hardware company as well but their direction with hardware seems to be how to get the best possible quality for the lowest possible price. That seems to be the opposite of Avid (unless you include M-Audio and such). I could imagine BM doing this with ProTools as well. Imagine if they did to ProTools hardware what they've done to Terenex.

Of course Avid could simply do a significant restructure and make changes to their business model.



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