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Re: SCRI Avid's Official Report

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: SCRI Avid's Official Report
by on May 1, 2012 at 1:30:17 am

[Tim Wilson] "but I really do wonder if the issue isn't as simple as spending less than you make."

Avid is pretty much debt free and they do have cash on hand so I don't know if the solution is as simple as that. They've done a pretty good job at cost cutting. My guess is they need to expand in markets they thing they can be strong in and, maybe, drop out of markets that have low ROI. I'm not sure what those are though.



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