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Re: Insanely Simple the book and Steve Jobs.

COW Forums : Apple FCPX or Not: The Debate

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Don ScioliRe: Insanely Simple the book and Steve Jobs.
by on May 1, 2012 at 12:10:24 am

I didn't want this to turn into an argument on the merits of X vs. 7. in leu of reading the book, here is what happened on page 119... you make the judgement.

When Apple was getting ready to roll out Final Cut Studio 2 they had just purchased the app COlor, which had a previous list price of 25k. Some of the Apple product managers wanted to charge a premium for Final Cut Studio with Color vs. Final Cut Studio without Color. Names such as Final Cut Studio Platinum or Final Cut Studio Extended Edition were bandied about and at the product meeting with Steve Jobs, a full assortment of package designs, each with it's own name, was clearly laid out on the table. The Platinum Edition had a nice shiny platinum stripe across the top. Each of the others had some feature to differentiate it from the standard edition. The product managers told Jobs this was being done to accommodate the addition of Color to the mix.

Jobs looked at the boxes, then at the team.
"Put the software in the box," he said
They looked at him.
"Put Color in the Final Cut Studio box. We sell one product. Period".
Silence from the group.
"What's next," Jobs said.


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