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Re: SCRI Avid's Official Report

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: SCRI Avid's Official Report
by on Apr 30, 2012 at 10:00:43 pm

Tim, the problem that Avid is facing (IMHO) is that they need to enter growth markets. It's not that Isis should go away but that Avid may have better growth potential in software and services. It may be that some of what they offer with Isis can be applied/sold with other systems.

On the other hand if Isis is their biggest money maker then they need to look at what boat anchors are dragging down the ship. One can't say "everything is great" it's just that numbers stink, as a business model.



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