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Re: Insanely Simple the book and Steve Jobs.

COW Forums : Apple FCPX or Not: The Debate

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Bill DavisRe: Insanely Simple the book and Steve Jobs.
by on Apr 30, 2012 at 9:58:09 pm

[Don Scioli] "No way he would have done hat was done what was done with FCPx.

I sure hope Apple can continue to "think different" without him, but I don't know."


Speculation of the worst type.

You do realize that there are some of us who are using it daily that firmly believe that FCP-X is the absolutely best thing to happen to video editing in decades, right?

Apple tossed out a lot of very tired thinking that benefited only those with workflows designed around workflows less and less relevant to modern editing (like analog compatibility) - and replaced them with new-era thinking like elevating the database to near equivalency in operation with the editing engine, enabling superior new technology like Core Video over an aging Quicktime engine -and looking forwards rather than backwards in terms of how people actually shoot, edit and deliver video in the modern digital era rather than how they did it in the 1980s.

I know there are still people who MUST work like they've always worked. And bless them there are plenty of great approaches for those how want to do that. Premier and AVID to name two.

But please, there is only ONE tool being offered today that makes serious breaks from the conventions of the past and celebrates a new approach for the future. That you're stuck a year later seeing only what the death of Legacy took away - and not understanding anything much about what Apples decision might represent for all editors in the rapidly approaching future - is a sign that you may be stuck in a rut of your own design.

Jobs didn't disrupt and revolutionize by clinging to the past. He always looked to the future.

He Okayed X, overtly or implicitly by hiring and promoting people like Ubillos and the X team.

And his gift to them was the same one he used to promote the Mouse, the iPhone and the iPad.

The willingness to take chances to make things better.

I'm betting in 5 years we'll all look back and see that whatever the editing landscape looks like, it looks a hell of a lot more like X than it does like X's competitors.

We shall see.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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