Insanely Simple the book and Steve Jobs.

I recommend to everyone who is a Mac fan or just enjoys a good business read to look at Ken Segall.s new Book, Insanely Simple, the Obsession that drives Apple's Success, which I just finished. Segall worked with Jobs at Next and at Apple as the ad guy for the agency that they employed, as well as at HP, Dell, etc. After reading this book, ( as well as Issacson's bio) which is a first hand account of Segall's interaction with Jobs, I am convinced that FCPX would never had been released as it was had Job's been in good health at the time. As Segall point's out, Jobs had on- hand's dealing with everything that went out of Apple, from products, to ads, to every nuance of packaging. It is illustrated clearly on pg.119 as Segall talks about how Jobs handled the release of Final Cut Studio 2 with the addition of the Color app which was to be part of it. No way he would have done hat was done what was done with FCPx.

I sure hope Apple can continue to "think different" without him, but I don't know.